Brand Protection Glossary

Learn about the threats targeting your brand and how to defend against them.

Core Concepts

Brand Impersonation

Fraudulent misrepresentation of your brand to deceive users

Lookalike Domains

Fake domains that resemble your brand

Typosquatting

Registering common misspellings of your domain

Homoglyph Attack

Using similar-looking characters to create lookalikes

Certificate Transparency

Public logs revealing fraudulent SSL certificates

Punycode & IDN

International domain names and encoding exploits

Newly Registered Domains

Fresh registrations matching your brand name

Phishing Kits

Automated tools for launching phishing attacks

Email Security Threats

DMARC p=none

Weak email authentication policy

SPF Record

Email sender verification mechanism

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